Spellbound Brewing wanted to attract its target demographic in a fun, unique way as well as highlight the difference between its beer products and others in the market. The challenge for them was designing a marketing vehicle to grow their market share, plow through the media buzz, and convey their brand image.
We started by dressing the wrap in an abstract patterned vinyl – featuring tones of purple, black, and pink – and accented with large format graphics of their logo on the front, sides, and back. The multi-toned background featuring stars was the perfect foil for the brand name and logo and evocated a similar feel and tone as their beverage containers. To show the brand name and logo off to the best advantage, we made them reflective. We also displayed a silhouette of their unofficial cat mascot Ester on both rear windows of the vehicle. The entire wrap and graphics were completed in a matte finish.
Features of Job
- Custom full wrap design from scratch
- Vibrant inks and long-term Avery wrap vinyl
- 3M Reflective Overlay Graphics for nighttime exposure
- Custom Matte Finish
- Professional and fresh presentation
- Timely turnaround